![]() Have your questions ready and let the client choose the best time for an interview. Once you have chosen the client you need to be prepared not to waste anyone’s time. – They’ve worked with or used a competitor’s product and switched to your brand. – They’ve obtained specific and verifiable results after working with you – The client represents your ideal client (or that area on which you want to focus your efforts) ![]() – The client is highly satisfied (Elementary, my dear Watson) Criteria for choosing the perfect client for a case study or success story: You may have many clients who are highly satisfied with the results obtained after using your product or working with you.īut when choosing one of them, you should look at certain criteria that will ensure the case study is a success. Let’s now look at the steps you should take to create compelling case studies together with some great examples. They know how to choose the right words, so the case study provides better results. In this post, we will see some examples of case studies/success stories to better understand the structure they follow.Īs with everything related to words, it’d be convenient to count with a copywriter to write them.Ī copywriter knows what’s important to highlight and what can be left out in each case. There are case studies that are mega detailed reports which take up several pages, and others that are more specific and summarise only the problem and the solution. If you sell software, an innovative product or a specific service, explaining in more detail how that product or service helped a customer solve their specific problem can be what prospects need to take the decision. Sometimes testimonials are not enough and prospects need more robust evidence to prove how great your service or product is.Ĭase studies also help to clarify the message and are particularly useful in B2B. ![]() You may have noticed that some brands use success stories or case studies as social proof.
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